Primerica has provided life insurance for over 50 years, but they have made a name for themselves due to questionable business practices. Despite criticism, the company has managed to thrive under a model similar to a multi-level marketing model. Can Primerica match their competitors in the life insurance space?
Whether or not Primerica is or isn’t a quality provider, Final Expense Benefits can connect you with more than 20 of the top life insurance companies on the market. Our expert agents can help you find the best plan for you or your loved one’s needs at the most affordable price.
Call us at (866) 786-0725, Monday through Friday, 9 a.m. to 5 p.m. ET for more information, and check our free online quoting tool for personalized estimates.
Key takeaways
Primerica Life Insurance exclusively offers term life insurance.
Primerica does not offer any burial insurance policies.
Primerica Life Insurance term policies are renewable at the cost of higher insurance premiums, like other term life insurance plans.
Despite positive insurance industry ratings, Primerica faces negative customer feedback and has had a history of using predatory business practices.
What is Primerica?
Founded in 1977, Primerica has become a well-known life insurance provider, operating from their international headquarters in Duluth, Georgia. Since then, they claim to have also pioneered the “Buy Term and Invest the Difference” philosophy when it comes to selling policies, primarily selling term life insurance. It should be noted that Primerica Life Insurance is widely regarded as a prominent multi-level marketing (MLM) company.
Primerica has been criticized for predatory business practices against employees. However, Primerica does not consider itself to be an MLM and claims that they do pay representatives based on an insurance agency model. Primerica has also been the subject of numerous lawsuits.
Primerica Life Insurance Options
Primerica sells two term life insurance policies: TermNow and Custom Advantage. Each plan offers 10, 15, 20, 30, and 35-year terms and is renewable. However, despite being renewable, premium prices increase every five years for policyholders younger than 70; then premium prices increase yearly.
- TermNow: Primerica’s TermNow term life policy covers from $15,000 to $10,000,000, depending on the policyholder’s age. TermNow accepts applicants 18 and older and only non-smokers will be allowed this sort of coverage. Underwriting for TermNow is rapid and automated, allowing applicants to go through a simplified process with no medical exam for plans with less than $300,000 coverage.
- Custom Advantage: Primerica life insurance’s Custom Advantage option requires a medical exam and uses traditional underwriting to assess applicant risk. Benefits range from $50,000 to $150,000, depending on the policyholder’s age. Coverage decreases with age for this policy (minimum coverage of $150,000 for ages 18 to 45, $100,000 for ages 46 to 50, and $50,000 for ages 51 and older).
- Insurance Riders: Policyholders can customize their plans with several optional insurance riders. Options include terminal illness, waiver of premium, increasing benefit, and more.
How Much Does Primerica Life Insurance Cost?
Primerica Life Insurance does not share monthly rates for their term life products. Primerica term life insurance monthly rate estimates or general information on what the policies cover are not available online.
You’ll have to work with a Primerica agent and inquire about policy terms and agreements to find this information. Aside from term life insurance, Primerica does not offer any whole life or universal life coverage. Primerica life insurance also does not offer burial insurance.
Also called final expense insurance, burial insurance is a type of whole life insurance seniors often use to cover funeral, cremation, and other final expense costs. Most final expense policies don’t require medical exams, accepting most applicants regardless of health, and provides lifelong coverage for policyholders.
Primerica Life Insurance Pros & Cons
Pros
- Verified financial strength
Primerica has had its financial stability verified by numerous reputable consumer protection agencies such as the National Association of Insurance Commissioners (NAIC), AM Best, and the Better Business Bureau (BBB). This means that they have a good track record with meeting ongoing insurance obligations and other financial commitments.
Cons
- Exclusively sells term life coverage
If you’re in search of permanent whole life insurance or even universal life options, Primerica is not a provider with such policies. - Primerica does not offer final expense insurance
Despite having existed since 1977, Primerica sells exclusively term life insurance products. - No online rates, quotes, or applications
Primerica does not provide any information on rates, applications, or estimates online, unlike many other insurance companies on the market. Transparency for all of these things are important—and Final Expense Benefits strives to work with transparent providers, standing by their rates. - Negative customer reviews
Customer service has a poor customer review record, with many complaints noted in review forums and third-party reports.
Primerica Life Insurance Reviews: Third-Party Rating Services
1
AM Best
AM Best assesses life insurance companies’ credit and ability to meet financial obligations to better protect consumers.
Primerica life insurance’s AM Best rating is an A+ as of January 2025. This indicates an excellent ability to meet ongoing insurance obligations and other financial commitments.
2
NAIC
The National Association of Insurance Commissioners (NAIC) tracks customer complaints against life insurance companies and rates them on their yearly complaint index. Ratings range from 0 to 10, and insurers should aim to be rated below the average of 1.
The NAIC’s rating for Primerica Life Insurance’s overall complaint index is 0.40 according to their 2024 National Complaint Index Report. Their customer complaint index for individual life coverage has an NAIC rating of 0.39.
3
BBB
The Better Business Bureau (BBB) helps customers find trustworthy businesses by tracking customer complaints and providing complaint resolution services for customers and businesses. Their rating scale ranges from A+ to F.
The BBB rates Primerica Life Insurance A+ and is a BBB-accredited business.
Primerica Life Insurance Reviews: Customer Ratings
Phil
1/5
Terrible service. If you find a positive review it is when the are ‘selling’ you plans. Starting on May 28, 2025 I tried several times to contact my agent. It is June 17, 2025 and he has not responded to email or call. My 20 years of experience with Primerica shows me they care nothing about their customers. I would never recommend them
William
1/5
Big trap hole ! The positive reviews are not true and this company has fallen short of my expectation, The services are extremely poor and highly manipulative support. Use at your own peril .
Do not invest. Primerica refuses to pass on my deceased wife’s account balance to the next of kin. Primerica has stated that being the next of kin does not matter. They do not recognize the Intestate succession, or predetermined order of inheritance. They are going to keep the investments and continue to invest and profit off them for a period of five years, at which point it will go to the state and unclaimed property. In order to get the investments withdrawn sooner or transferred to my name, I would have to go to court and spend money to get appointed as an estate executor before they would recognize what most institutions and insurances would call ‘next of kin,’ or intestate succession.
Jakob K
1/5
71 fake positive reviews. Work at Primerica if you want to pay thousands of dollars in chargebacks when you realize they are an MLM and try to leave. Have fun paying for everything that should be taken care of by the company you are working at. And if you actually make the mistake of working their enjoy working praying for leads that you will never get as the top ‘salesmen’ (real term is scammers) get all of the leads to sell their ridiculous premium life insurance policies. $200+ for terrible get coverage? Get it here!
Primerica Life Insurance Reviews: Customer Ratings
At Final Expense Benefits, we like to keep rates transparent and coverage information available for prospective applicants. If you’re looking for burial insurance for you or your loved one, take a look at these rates for a $10,000 policy from some of our proud partners:
1
Burial Insurance Rates for Seniors
| Company |
Male 50y/o |
Female 50y/o |
Male 60y/o |
Female 60y/o |
Male 70y/o |
Female 70y/o |
|---|---|---|---|---|---|---|
|
$34 |
$27 |
$50 |
$40 |
$70 |
$56 |
|
|
$31 |
$26 |
$43 |
$35 |
$71 |
$53 |
|
|
$31 |
$24 |
$44 |
$33 |
$75 |
$53 |
|
|
$34 |
$29 |
$45 |
$35 |
$79 |
$59 |
|
|
$33 |
$26 |
$48 |
$36 |
$82 |
$58 |
These rates are calculated for a $10,000 burial insurance policy using a non-smoking applicant with no pre-existing health conditions.
Check out these companies if you’re looking for quality coverage:
Final Thoughts
Primerica not only charges more on average with their term life insurance products. And because of a lack of information on rates, estimates, and general information on coverage, there is no way of telling how much term life plans increase over time.
Additionally, they do not offer any whole life, final expense, or universal life insurance products, making Primerica a cost-inefficient provider overall.
Final Expense Benefits is here to help you avoid pitfalls when making important life insurance decisions for you and your loved ones. If you’d like more information about top-rated insurance providers or a free consultation, check our free online quoting tool for a personalized pricing estimate, or call us at (866) 786-0725, Monday through Friday, 9 a.m. to 5 p.m. ET.
FAQ
Is Primerica a pyramid scheme?
Primerica is widely regarded as a prominent multi-level marketing (MLM) company. Primerica does not consider itself to be an MLM and claims that it pays representatives based on an insurance agency model.
What kind of life insurance does Primerica offer?
Primerica life insurance only offers term life insurance ranging from 10 to 35 years for policyholders up to age 95.
How does Primerica life insurance work?
According to Primerica, its proprietary underwriting process offers an expedited method to purchase their term insurance.
What does Primerica life insurance cover?
General information on Primerica’s term life insurance products is limited. To learn more about what their and other providers’ life insurance covers, call Final Expense Benefits at (866) 786-0725, Monday through Friday, 9 a.m. to 5 p.m. ET.