Big Lou Realty Life Insurance: A Comprehensive Review of Pros and Cons

Last Updated July 12, 2024
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     Life insurance plays a crucial role in ensuring financial security for individuals and their loved ones. Among the myriad of life insurance providers in the market, Big Lou Realty Life Insurance has gained attention for its unique offerings. In this article, we will delve into the pros and cons of Big Lou Realty Life Insurance, exploring the company’s policies, benefits, and potential drawbacks. By understanding the key aspects of this insurer, readers can make informed decisions regarding their life insurance needs.

History of Big Lou Realty Life Insurance

     Established in 1982, Big Lou Realty Life Insurance is a prominent provider of life insurance policies in the United States. Big Lou Life Insurance Brokerage is located in Fort Walton Beach, Florida, and is one of the largest brokerages in the nation. The company prides itself on offering simplified and accessible coverage options, catering to individuals with various financial circumstances and goals. Big Lou Realty Life Insurance operates with the mission to provide reliable protection to policyholders and their families, ensuring financial stability in the face of unforeseen events.

Coverage Options with Big Lou Life Insurance

Big Lou Term Life Insurance

      Term life insurance is a type of life insurance that does not last your whole lifetime and instead has a set time limit that is set to end. Like most term life insurances, Big Lou Life Insurance offers term insurance policies that have no value outside of the death benefit and has no saving component like with whole life insurance policies. Coverage lengths are typically 10, 15, 20, and 30-year periods.

      Big Lou Realty Life Insurance offers term life insurance policies and has a few standard features expected of term life insurance policies. Applicants can obtain term life insurance coverage without undergoing a medical exam or extensive underwriting. This streamlined approach makes it easier and quicker to secure coverage. Big Lou Realty term life insurance policies may include a conversion option, which allows policyholders to convert their term policy into a permanent policy (such as whole life or universal life) without the need for additional medical underwriting.

Big Lou Whole Life Insurance

     Whole life insurance is a type of permanent life insurance that provides coverage for the entire lifetime of the insured individual. It offers a death benefit to beneficiaries and also accumulates cash value over time. Whole life insurance is often chosen for long-term financial protection and estate planning purposes. Whole life insurance from Big Lou Realty ensures that policyholders have coverage for their entire life, as long as premiums are paid as required. Whole life insurance policies build cash value over time, which grows on a tax-deferred basis. Policyholders can access the cash value through withdrawals or loans, providing a potential source of funds for various financial needs.

Big Lou Universal Life Insurance

     Universal life insurance is another type of permanent life insurance that offers flexibility in premium payments and death benefit coverage. It combines a death benefit with a cash value component that earns interest based on market performance. Universal life insurance allows policyholders to adjust their premium payments within certain limits, providing flexibility to adapt to changing financial circumstances.

     Like other permanent life insurance policies universal life policies accumulate a cash value that can earn interest based on the performance of the insurer’s selected investment options. Policyholders may have the opportunity to allocate their cash value among various investment options. Universal life insurance policies may offer the option to take out policy loans against the accumulated cash value. However, it’s important to note that outstanding loans can reduce the death benefit if not repaid.

Best $10,000 Burial Insurance Companies

     These $10,000 coverage policies have steady and affordable premiums for the life of the policy. If you are looking for great coverage with low monthly premiums, we recommend these top carriers for all of your final expense needs. This is Final Expense Benefits’ best $10,000 insurance policies for seniors.

Company 50 y/o Male 50 y/o Female 60 y/o Male 60 y/o Female 70 y/o Male 70 y/o Female

These figures were obtained from the NFDA and are estimates only. For a detailed quote, please contact an agent. 

Big Lou Life Insurance Company Pros and Cons


  • Simplified Application Process
    One of the major advantages of Big Lou Realty Life Insurance is its simplified application process. Unlike traditional insurers that often require extensive medical exams and lengthy paperwork, Big Lou Realty offers policies that can be obtained without any medical underwriting. This feature makes it more accessible to individuals who may have pre-existing health conditions or who prefer a faster and hassle-free application experience.
  • No Medical Exams
    For those seeking life insurance coverage without the inconvenience of medical exams, Big Lou Realty Life Insurance can be an appealing choice. By eliminating the need for medical underwriting, the company enables policyholders to secure coverage more easily. This can be particularly advantageous for individuals with health conditions that may lead to higher premiums or potential rejection by other insurers.
  • Affordable Premiums
    Big Lou Realty Life Insurance offers competitive premiums that can be affordable for a wide range of individuals. This affordability factor makes it an attractive option for those on a budget or seeking cost-effective coverage. By providing accessible policies at competitive rates, Big Lou Realty ensures that life insurance remains within reach for a broader demographic.
  • Quick Policy Issuance
    With its simplified application process, Big Lou Realty Life Insurance strives to expedite policy issuance. In many cases, applicants can receive approval and coverage within a short period, often within days or even hours. This rapid turnaround time ensures that policyholders can have peace of mind without the long waiting periods associated with traditional life insurance providers.


  • Limited Policy Features
    While Big Lou Realty Life Insurance provides simplified policies, it may lack some of the advanced features and customization options offered by other insurers. This limitation can be a disadvantage for individuals seeking comprehensive coverage that includes riders or additional benefits, such as accelerated death benefits or long-term care riders. Therefore, those with specific coverage needs may find the options offered by Big Lou Realty somewhat restrictive.
  • Higher Premiums for Some Individuals
    Although Big Lou Realty Life Insurance generally offers competitive premiums, it’s important to note that premiums can be higher for individuals with certain health conditions and pre exisiting conditions. Without medical underwriting, the company adjusts its rates based on statistical data and general risk assessment, which may result in higher premiums for those deemed to have higher health risks. It’s recommended to compare quotes from multiple insurers to ensure the best rates for specific health profiles.
  • Limited Availability
    Big Lou Realty Life Insurance operates primarily within the United States. While this is not a drawback for U.S. residents, individuals residing outside the country may not be eligible for coverage. If you are an international resident or an expatriate, it’s advisable to explore life insurance options available in your current location to ensure coverage adequacy.
  • Customer Service Experience
    Some customers have reported mixed experiences with Big Lou Realty’s customer service. While the company aims to provide efficient and responsive support, there have been instances where customers faced challenges in resolving inquiries or concerns. It’s recommended to research and consider customer reviews and ratings before making a decision to ensure that the company’s customer service aligns with your expectations.

Ratings for Credit and Customer Service Satisfaction

AM Best Rating

     AM Best can best be described as a rating agency focused on the creditworthiness of insurance companies worldwide. Their grading system is similar to the education system where they go from A+ to F. They measure the likelihood of a company defaulting on its financial obligations to its consumers. Each Insurance company that Big Lou Realty Life Insurance sells policies for has an AM Best Rating of A+ which is a superior rating.  

JD Power Rating

     JD Power uses data and AI (artificial intelligence) to understand complex consumer behavior. They are committed to providing unbiased information and embody the highest ethical and professional standards. JD Power measures several different insurance and annuity products and ranks them based on customer service and customer engagement. Some of the insurance companies Big Lou Life Insurance Realty represents are on different parts of JD Power’s survey. A handful are above the industry average but most fall below the industry average or were not surveyed at all.

NAIC Rating

    The National Complaint Index (NAIC) records complaint trends for companies every year. They review the customer complaints filed for specific insurance companies. It should be noted the Big Lou Insurance Company is a brokerage firm. NAIC does not rate the specific customer reviews from brokerage firms since they often sell several companies’ worth of policies. For a comprehensive customer complaint review we have provided general reviews from their clients from other websites. They do sell insurance from companies like John Hancock and American General but their customer service reviews will not apply to the Big Lou Life Insurance company.

Big Lou Life Insurance Realty Reviews:

Applied online and received an automated email stating I would hear from someone in 24 hours - nothing. Filled out again, still crickets after several weeks. Guess because I only want $200K in insurance (no debt, kids grown, lots of assets), not worth their time - only interested in the $1mil policies.
Portrait of a middle-aged man smiling at camera outdoors.
Dave S. ✓
Roseville, CA ⭐
Big Lou advertises all these great rates but beware. They sent me on a 3-month waste of time getting a blood test, Dr records etc. Then wanted me to do a retest of things my Dr gave them. I would not use this company they jerked me around. Never did buy anything from them, wasted my time and effort.
Portrait of a african man
Carl W. ✓
Freehold, NJ⭐
This company called me back, was rude, and hung up. I called for a life insurance quote, but when I mentioned that their advertisements are offensive. They got very hostile and hung up. Would not recommend. Plus, after reading other reviews, found out their policy quote's are 150-200% higher than their competitors. Sick company. Avoid.
Smiling bearded man in glasses and hat in nature
Robby R. ✓
Concord, CA ⭐

Our Review and Final Thoughts

     Big Lou Life Insurance Realty’s limited policy features and potentially higher premiums for certain health conditions should be considered when searching for life insurance. As with any life insurance decision, it’s crucial to evaluate your unique needs, compare quotes from multiple insurers, and carefully review policy terms and conditions. That coupled with the incredibly mixed customer service reviews leads us to not recommend Big Lou Life Insurance Realty when it comes to reliable customer service. 

     Final Expense Benefits partners with over 20 carriers with customer satisfaction guaranteed. They offer no medical exam options at much more affordable rates that fit your needs.  Some of our highly-rated carriers include:


     If you are looking for trusted and affordable final expense insurance, the experts at Final Expense Benefits have got you covered. Call one of our talented agents today at 1 (866) 311-4338 to get an affordable quote with one of our highly-rated insurance carriers. 

Frequently Asked Questions

Who is Big Lou?

Big Lou is not actually a person but is an advertising idea created by TermProvider in 2011. Essentially, “Big Lou” is the brand name for TermProvider.

Is burial insurance worth getting?

If you have family or dependents who you want to support should you pass, then burial insurance is absolutely worth it. 

Do I need a medical exam?

Most final expense insurance policies do not require a health exam. You will have to answer some simple health questions in their application. 

How quickly will my death benefits be paid to my loved ones?

Death benefits from a burial insurance policy are not held in probate. So your loved ones should receive the death benefit very quickly. 

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