Primerica Life Insurance reviews paint the company in an unfavorable light despite being a recognizable name for over 50 years. Despite criticism, the company has managed to continue thriving under a model similar to a multi-level marketing model, unlike many other top providers. With all that said, it’s important to ask before considering applying here: can Primerica’s final expense coverage match their competitors?
Final Expense Benefits can connect you with more than 20 of the top life insurance companies. Our expert agents can help you find the best plan for you or your loved one’s needs at the most affordable price.
Call us at (866) 786-0725, Monday through Friday, 9 a.m. to 5 p.m. ET for more information, and check our free online quoting tool for personalized estimates.
Key takeaways
Primerica Life Insurance exclusively offers term life insurance.
Primerica Life Insurance term policies are renewable at premium costs higher than most top-rated providers.
Primerica Life Insurance reviews across numerous third-party rating services have highlighted the company’s financial strength.
However, Primerica Life Insurance’s customer reviews have been overwhelmingly negative, revealing a history of using predatory business practices.
History of Primerica Life Insurance
Founded in 1977, Primerica has become a well-known life insurance provider, operating from their international headquarters in Duluth, Georgia. Since then, they claim to have also pioneered the “Buy Term and Invest the Difference” philosophy to selling policies, primarily term life insurance. Primerica Life Insurance is also widely regarded as a prominent multi-level marketing (MLM) company.
Is Primerica Life Insurance Legit?
Primerica does not consider itself an MLM and claims to pay representatives on an insurance agency model. Primerica has also been the subject of numerous lawsuits.
However, despite all of this controversy, Primerica is still considered a legitimate company, regulated by multiple US agencies, including FINRA, the SEC, and State Departments of Insurance.
Primerica Life Insurance Options
Currently, Primerica Life Insurance offers one type of policy: term life insurance. They also have insurance riders, which require direct contact with a Primerica Insurance agent to add them to your policy.
Does Primerica Life Insurance Offer Whole Life Insurance?
If you’re a senior seeking any sort of whole life coverage or a final expense policy plan, you’ll be out of luck with Primerica, as they exclusively offer term life insurance.
So, if you’re looking for permanent coverage that can cover costs for burial plots, funerals, or cremations while growing in cash value over time, consider contacting Final Expense Benefits at (866) 786-0725, Monday through Friday, 9 a.m. to 5 p.m. ET.
Primerica Term Life Insurance
Primerica sells two term life insurance policies: TermNow and Custom Advantage. Information regarding rates and estimates for either plan is not available online. Each plan offers 10, 15, 20, 30, and 35-year terms and is renewable. However, despite being renewable, premium prices increase every five years for policyholders younger than 70; then, prices increase yearly.
- TermNow: covers from $15,000 to $10,000,000, depending on the policyholder’s age; accepts applicants 18 and older; only non-smokers will qualify; simplified underwriting process; no medical exam for plans with less than $300,000 for coverage.
- Custom Advantage: requires a medical exam; uses traditional underwriting; benefits range from $50,000 to $150,000 depending on the policyholder’s age; coverage decreases with age (minimum coverage of $150,000 for ages 18 to 45; $100,000 for ages 46 to 50; $50,000 for ages 51 and older).
Primerica Life Insurance Riders
Life insurance riders grant policyholders flexible policy options for an additional charge. With Primerica Life Insurance, there are riders available for their term life plans. However, you will have to request more information on those options through an insurance agent, as the company’s website does not list its available riders.
Where to Find Whole Life Insurance
Since Primerica Life Insurance does not offer whole life insurance policies, we at Final Expense Benefits are proud to offer alternative, more permanent options for seniors seeking coverage. Take a look at some sample estimates for $10,000 coverage plans from the top-rated insurance providers that can cover most final expense arrangements for non-smoking applicants without pre-existing medical conditions.
Sample Whole Life Insurance Plan Rates
| Company |
Male 50y/o |
Male 60y/o |
Male 70y/o |
Female 50y/o |
Female 60y/o |
Female 70y/o |
|---|---|---|---|---|---|---|
|
$34 |
$51 |
$73 |
$27 |
$41 |
$58 |
|
|
$31 |
$43 |
$71 |
$26 |
$35 |
$53 |
|
|
$37 |
$50 |
$75 |
$26 |
$37 |
$55 |
|
|
$31 |
$44 |
$75 |
$24 |
$33 |
$53 |
|
|
$34 |
$45 |
$79 |
$29 |
$35 |
$59 |
These figures are estimates only, based on a $10,000 final expense insurance policy with no applicant pre-existing conditions.
Interested in looking for quality coverage elsewhere? Final Expense Benefits has you covered. Check out the following companies—or check out our free online quoting tool to get a personalized view of the insurance market today:
Primerica Life Insurance Reviews: The Pros And Cons
Pros
- Verified financial strength
The Primerica Life Insurance Company has had its financial stability verified by numerous consumer protection agencies, such as AM Best, the Better Business Bureau (BBB), and the National Association of Insurance Commissioners (NAIC).
Cons
- Only sells term life coverage
Primerica does not offer any whole life or universal life policy options. - No online quotes or applications available
Primerica does not provide any information on rates, applications, or estimates online, unlike many other providers. - Overwhelmingly negative customer reviews
Primerica Life Insurance reviews from customers mention significant complaints of poor customer service and bad faith business practices.
Primerica Life Insurance Reviews: Third-Party Rating Services
1
AM Best
AM Best is a notable third-party rating service responsible for surveying, evaluating, and annually reporting companies’ overall credit and financial strength.
As of January 2025, the Primerica Life Insurance Company has a Financial Strength Rating of “A+” and a Long-Term Issuer Credit rating of “aa-”, both indicating an excellent ability to meet their ongoing insurance obligations.
2
BBB
The Better Business Bureau (BBB) tracks customer complaints and helps to provide resolutions for customers and businesses. In an effort to help the general public locate trustworthy businesses based on this criteria, they’ve measured businesses’ ability to act in good faith with their BBB rating (rating scale ranges from A+ to F).
Currently, the BBB has given the Primerica Life Insurance Company an “A+”. Primerica is also considered a BBB-accredited business. Additionally, the company’s average customer review rating through the BBB is 2.81/5.00 stars.
3
NAIC
The National Association of Insurance Commissioners (NAIC) tracks customer complaints against life insurance companies, releasing the results of those findings through their complaint index. In general, these companies should aim for a low average rating (which ranges from 0 to 10).
The Primerica Life Insurance Company’s overall customer complaint index rating is 0.45 according to their 2024 data. Additionally, their customer complaint index rating for individual life policies is only slightly lower at 0.39.
Primerica Life Insurance Reviews: Customer Ratings
Cassie S
1/5
“Worked there briefly and had a terrible experience. Was told I’d get a refund check that never came on time, and they tried to make it seem like it was my fault. The job was nothing like what was described — mostly recruiting, not a real career opportunity. Unprofessional and misleading.”
Melissa S
1/5
“I have been trying to resolve a situation with them for YEARS. I have a uniform gift to minors that I’ve been trying to access. I’m 45. I continually am connected to someone in […] who tells me to do something. I do it, but it never gets added to my account or uploaded. First, it was to change my address. Then I had to get permission from my dad. Then I had to send in an official request by mail. Every time I call I have to re-do all of the things I’ve already called about. I feel like MY money is being held hostage. I would never invest with them again.”
Loren B
1/5
“I have had Primerica for […] September. I have paid this company over […] dollars for nothing. I did not get a call or text or email. I only received one letter the other never made it. I I paid in November for September and was going to pay for November today before I found out they canceled my account. This is insane after 11 years. I done with paying any insurance ever again. This company is a scam and all insurance is. You pay them all this money for nothing but a security blanket that you never use. I want my money back.”
Final Thoughts on Primerica Life Insurance Reviews and Coverage
Despite being a well-known name on the market, not a lot can actually be said about Primerica Life Insurance. The company specializes in and exclusively offers term life policies, making it a cost-inefficient provider for many seeking life coverage. In general, there is a lack of information on key policy features and actual rates for applicants available online.
With this lack of transparency, it’s no wonder that Primerica customers have regularly reported negative experiences with
staff and the company itself. There are numerous customer reports of predatory business practices and negligent customer service, getting the company a poor reputation.
Final Expense Benefits is here to help you avoid pitfalls when making important life insurance decisions for you and your loved ones. If you’d like more information about top-rated insurance providers or a free consultation, check our free online quoting tool for a personalized pricing estimate, or call us at (866) 786-0725, Monday through Friday, 9 a.m. to 5 p.m. ET.
FAQ
Is Primerica a legitimate company?
Yes, the Primerica Life Insurance Company is legitimate. It is currently a publicly traded company, regulated by multiple US agencies.
Does Primerica Life Insurance have cash value?
No, Primerica’s life insurance policies do not have a cash value component. The company exclusively sells term life insurance, which provides death benefits for a specific period without accumulating any sort of cash value.
Is Primerica a pyramid scheme?
Primerica is widely regarded as a prominent multi-level marketing (MLM) company. Primerica does not consider itself to be an MLM and claims that it pays representatives based on an insurance agency model.
What kind of life insurance does Primerica offer?
Primerica life insurance only offers term life insurance ranging from 10 to 35 years for policyholders up to age 95.
How does Primerica Life Insurance work?
According to Primerica, its proprietary underwriting process offers an expedited method to purchase their term insurance.
What does Primerica Life Insurance cover?
Primerica exclusively offers term life insurance policies and several insurance riders for term life coverage customization.